Hayley Marie Norman has worked with both Malcolm Barrett and Brandon Scott, before. With Brandon on the series, "Hello, Cupid" and with Barrett on "The Soul Man" and " LA Rangers.:
Robert A. Cuadra and Brandon Scott worked together previously on Cuadra's "Amaru."
Although they had been making music as a duo years, this was Verbal & Icarus' first music video together. As both are working actors, unsure if when their schedules might free up at the same time again, this was intended to be part of a series of 'three videos in three months.' A fourth video entitled "Hero in a Hoodie" was made in that same time frame while Barrett was filming the series finale of his sci-fi NBC TV show "Timeless." He made HIAH in one hour, during the shoot's lunch break, on his day off.