Sponsored by Knickerbocker Beer (on Wednesday, Thursday, & Friday only) on NBC Local, it was seen in only three states: New York, New Jersey, & Connecticut from 11:20pm to Midnight, Monday to Friday, 40 minutes long, broadcast from July 27, 1953 to September 24, 1954. "The Steve Allen Show presented by Knickerbocker Beer" on NBC Local was the forerunner of the NBC National broadcast of "Tonight Starring Steve Allen" which began its official debut on September 27, 1954.
Broadcast theme song, "Stay Just A Little While With Me," opens the show.