The clip of the best man knocking the bride into the pool was put online to serve as a viral video trailer, the first time this has ever been attempted by a feature film. Over 30 million people have seen the clip online and another 40 million have seen it on television.
The director and producers were contacted by several talk shows, including Good Morning America, The Today Show and The Ellen DeGeneres Show to not only air the clip but to have the bride and groom come on their show to talk about the incident.
Jordan Rider really was in a Honda commercial and an episode of American Dreams as mentioned in the film.
Time selected the "Clumsy Best Man Ruins Wedding" as one of the top 99 viral videos of all-time.