Findings suggest exhibitors are not meeting demand from deaf audiences.
New research suggests that UK cinemas are failing to cater adequately for deaf audiences.
The report, produced by the Independent Cinema Office, reveals that less than 10% of deaf people surveyed consider their cinema provision as ‘good’ or ‘excellent’, with 67% of respondents citing it as ‘poor’.
Statistics suggest that cinemas are falling behind demand, with 97.5% of respondents agreeing that they would attend more often if the experience was improved.
Less than 9% of respondents believe there are an adequate amount of subtitled screenings in their local area, with 23% saying that these screenings are non-existent.
New research suggests that UK cinemas are failing to cater adequately for deaf audiences.
The report, produced by the Independent Cinema Office, reveals that less than 10% of deaf people surveyed consider their cinema provision as ‘good’ or ‘excellent’, with 67% of respondents citing it as ‘poor’.
Statistics suggest that cinemas are falling behind demand, with 97.5% of respondents agreeing that they would attend more often if the experience was improved.
Less than 9% of respondents believe there are an adequate amount of subtitled screenings in their local area, with 23% saying that these screenings are non-existent.
- 6/21/2017
- by tom.grater@screendaily.com (Tom Grater)
- ScreenDaily
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