N.T. Rama Rao Jr. and Ileana D'Cruz vowed to never work together after this film. They used to quarrel on sets and didn't even talk to each other. Their relationship was strained since 2006 during the shoot of Rakhi (2006), following which they avoided each other.
In association with Celkon, N.T. Rama Rao Jr. launched the Shakti series mobile phones in Hyderabad. This Celkon C777 model contained trailers, ringtones, wallpapers and audio songs from the film.
The film's producer C. Aswani Dutt changed the release date from March 30 to April 1, 2011. The Tamil dubbed version titled Om Shakti released on April 2.