This program keeps referring to him as a famous celebrity. He is neither. Talk about desperation to try to make the program look better than it is. If you can't get a real celebrity, lets grab someone who is a complete unknown and pretend they are a celebrity. The guy is a barber. He has his own barber shop. I don't knw of any famous celebrities who have a barber shop which is their main income. Really ITV? You're in danger of becoming the TV version of the Daily Mail/Mirror. Maybe try and find someone who is a celebrity and bring them on, or just do not make up a status for someone who is an unknown.