How T-Mobile Rebranded Itself as "the Un-carrier" -- and Succeeded Spectacularly
- Episode aired May 6, 2021
Gavin Patterson and Mike Sievert talk about how T-Mobile defied industry norms by re-branding itself as "the Un-carrier" while staying focused on delivering the best-in-class customer experi... Read allGavin Patterson and Mike Sievert talk about how T-Mobile defied industry norms by re-branding itself as "the Un-carrier" while staying focused on delivering the best-in-class customer experience.Gavin Patterson and Mike Sievert talk about how T-Mobile defied industry norms by re-branding itself as "the Un-carrier" while staying focused on delivering the best-in-class customer experience.