VTM claims that clip from its early programs show it was 'the' Flemish TV channel for the whole family. Its first, still running soap is called Familie (family). Lots of shows, such as quizzes, certainly aim(ed) for low-threshold humor, whether labeled youthful or general audience. Family is also crucial in most sitcoms and various quiz, dating or wedding formats, ultimately the Pfaff 'family reality soap'. The reality show on twins was presented by the celebrity Coppens brothers. Band brothers Koen and Kris Wauters often present together.
—KGF Vissers