VTM shows recordings of its programs featuring Flemish politicians document a transition for many of them from dull professionals to celebrities. So their personal life, emotions and sense of humor became important for their electoral popularity. Many entered entertainment formats, either in quiz panels or as celebrity candidates, not to mention a fiction cameo. Some even accepted doing stunts or complete reality programs. Even those who chose to stay out of entertainment became prey of candid camera.
—KGF Vissers