Another great doc by ESPN and the 30 for 30 crew.
What I forgot is just how big Bo Jackson was in the late 80's. He might not of been as popular as MJ, but he probably came close.
Another thing is checking out his stats, he never was great or elite in either sport, but he showed flashes of greatness, with baseball being a better overall career.
What I didn't realize is Bo was thought of as a football player first, and no one gave any thought to him being a baseball player. Baseball is a sport where you see players nurtured for years and years regardless of physical gifts. Bo was basically able to step right in and make an impact with Royals almost immediately. He didn't use baseball as leverage, he seemed like he honestly enjoyed the game.
Finally, what's sad is Bo is probably the last of the all-around athlete. Today, players must choose between baseball and football. Bo wanted to play both because he was a specimen and it just seemed natural.
What Bo might be remembered for is the "Bo Knows" campaign. I remember when it first appeared and I was like "holy crap!" moment. It was hip, edgy, and effective. It was one of the great ad campaigns ever.
What I forgot is just how big Bo Jackson was in the late 80's. He might not of been as popular as MJ, but he probably came close.
Another thing is checking out his stats, he never was great or elite in either sport, but he showed flashes of greatness, with baseball being a better overall career.
What I didn't realize is Bo was thought of as a football player first, and no one gave any thought to him being a baseball player. Baseball is a sport where you see players nurtured for years and years regardless of physical gifts. Bo was basically able to step right in and make an impact with Royals almost immediately. He didn't use baseball as leverage, he seemed like he honestly enjoyed the game.
Finally, what's sad is Bo is probably the last of the all-around athlete. Today, players must choose between baseball and football. Bo wanted to play both because he was a specimen and it just seemed natural.
What Bo might be remembered for is the "Bo Knows" campaign. I remember when it first appeared and I was like "holy crap!" moment. It was hip, edgy, and effective. It was one of the great ad campaigns ever.