Éric Bompard - Soft Is the New Strong
- 2017
- 2m
'Soft Is the New Strong/La Douceur est Invincible' reads the Winter 2017 tagline of French cashmere manufacturer Éric Bompard's new brand positioning in this one-and-a-half-minute short film... Read all'Soft Is the New Strong/La Douceur est Invincible' reads the Winter 2017 tagline of French cashmere manufacturer Éric Bompard's new brand positioning in this one-and-a-half-minute short film shot in the heart of a vigorous protest.'Soft Is the New Strong/La Douceur est Invincible' reads the Winter 2017 tagline of French cashmere manufacturer Éric Bompard's new brand positioning in this one-and-a-half-minute short film shot in the heart of a vigorous protest.