In an unusual show of consensus, reduced-price titles, a new PVOD title, and several independent films dominated all streaming charts. “Godzilla vs. Kong,” still #5 in theaters in its eighth weekend, followed its initial 31-day HBO Max play with PVOD availability. It placed #1 on both revenue sites, and was #3 and the best high-price title at those who rank by transactions.
The good news is “Godzilla vs. Kong” is thriving on PVOD at $19.99. The bad news is an awful lot of people don’t seem to be aware of the value of HBO Max, where it costs $14.99 for one month and allowed customers to see the same film in March. It suggests an ongoing marketing issue and, at the start of 2022, there will be another challenge when HBO Max customers realize that Warner Bros. titles no longer play day and date with theaters.
“The Marksman” with Liam Neeson remains #1 at GooglePlay at standard VOD cost,...
The good news is “Godzilla vs. Kong” is thriving on PVOD at $19.99. The bad news is an awful lot of people don’t seem to be aware of the value of HBO Max, where it costs $14.99 for one month and allowed customers to see the same film in March. It suggests an ongoing marketing issue and, at the start of 2022, there will be another challenge when HBO Max customers realize that Warner Bros. titles no longer play day and date with theaters.
“The Marksman” with Liam Neeson remains #1 at GooglePlay at standard VOD cost,...
- 5/24/2021
- by Tom Brueggemann
- Indiewire
Liam Neeson thriller “The Marksman” defied pandemic norms with a three-month theatrical window. Five months after its release, it’s now available to rent at the standard-price $5.99 after a late-April Premium VOD debut. It claimed the #1 spot on all charts calculated after the mid-week shift. That includes FandangoNow, which ranks entries by the revenue accrued. That means it had more than triple the number of rentals as their #2 title, “Nobody,” which still costs $19.99.
VOD platforms otherwise saw ongoing success for familiar films, including “The Little Things.” The Denzel Washington action title was #1 at Spectrum, which as usual lags in reporting.
Noteworthy this week is the debut of three fresh titles, two of which are recent releases that went directly to standard pricing and saw immediate interest. “Together Together,” a comedy starring Patti Harrison and Ed Helms, and “French Exit” both saw traction. However, the real breakout is “North Hollywood,” apparently...
VOD platforms otherwise saw ongoing success for familiar films, including “The Little Things.” The Denzel Washington action title was #1 at Spectrum, which as usual lags in reporting.
Noteworthy this week is the debut of three fresh titles, two of which are recent releases that went directly to standard pricing and saw immediate interest. “Together Together,” a comedy starring Patti Harrison and Ed Helms, and “French Exit” both saw traction. However, the real breakout is “North Hollywood,” apparently...
- 5/17/2021
- by Tom Brueggemann
- Indiewire
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