Sony Music has its eye on the digital video world, and to get a better foothold in that space, it has teamed up with an established online comedy brand. The music corporation, which stands as one of the recording industry’s “Big Three,” has signed a multi-project development deal with Above Average, according to The Hollywood Reporter.
The partnership between Sony Music and Above Average took hold last year, when the two companies worked together Thank You And Sorry, a web series starring Fun frontman Jack Antonoff. The series followed Antonoff as he toured with his current band Bleachers, which has released two albums through the Sony-owned RCA Records label. The series was made available through Google Play.
Since then, Sony Music has continued to explore its online video ambitions by announcing partnerships with digital-native creators like Kurt Hugo Schneider and Connor Franta. Above Average, which is run by Saturday Night Live producer Broadway Video,...
The partnership between Sony Music and Above Average took hold last year, when the two companies worked together Thank You And Sorry, a web series starring Fun frontman Jack Antonoff. The series followed Antonoff as he toured with his current band Bleachers, which has released two albums through the Sony-owned RCA Records label. The series was made available through Google Play.
Since then, Sony Music has continued to explore its online video ambitions by announcing partnerships with digital-native creators like Kurt Hugo Schneider and Connor Franta. Above Average, which is run by Saturday Night Live producer Broadway Video,...
- 3/31/2016
- by Sam Gutelle
- Tubefilter.com
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