Parts of the song's video were shot in Dublin in mid-September 1991 by directors Jon Klein and Ritchie Smyth. The rest of the video was shot in London a few weeks later.
The promotional video was the first appearance of Bono's "The Fly" character and displayed the band's "new look."
Co-director Joe Klein explained "The last three albums have been of a piece in some ways, what we want to do here is start a new chapter. 'The Fly' feels different to me."