Juice (2017) Poster

(II) (2017)

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9/10
Powerful, enraging and brilliant
Peter_Young3 October 2021
This magnificent short film is a powerful commentary on gender inequality and the distorted vision of gender roles in a male-dominated society. Set in a small middle-class Indian apartment, the film presents an episode where a group of male friends are gathered in the living room and having a perfectly great time cracking jokes and discussing politics and life while their wives are arduously working in the kitchen to serve their leisure needs. The unjust contrast between the conditions of the two gender groups is symbolically embodied in the room temperature. The men enjoy a perfectly conditioned room with a wet air cooler, which the female protagonist cares to refill, while the women struggle with the steaming heat of the kitchen and all they have at their disposal is a broken fan which the husband of the protagonist wouldn't bother to fix.

The film is a true example of technic and photographic excellence. The sound design is first-rate, and the setting is amazingly well decorated to create exactly the right environment for the tension that the story seeks to build up. The realism of the proceedings and the entire situation is striking. The brutal portrayal of this 14-minute episode conveys a whole world of inequality towards women much to the point of pure misogyny. But the men are not bad - this is their twisted social and moral mindset cemented in patriarchal convictions for centuries. And this cultural tradition is passed on to the next generation as we see in one of the many enraging moments on display. In this regard, the film is a little critical of the women who accept their fate and never defy tradition. But not all of them. And a true heroine is born in this small little flat.

And this heroine is played by Shefali Shah, an actress of immense acting prowess and screen presence, possessing the deepest understanding of the human condition, a performer the kind of which can rarely be found. In a remarkably realistic and nuanced performance, her every gesture, expression, movement is testament of the rage that is accumulating within her for a good few minutes (or years). But she need not do much to vent it out - just a simple declarative action will do - and that astonishing gaze in her eyes at the end of the show that once seen will never be forgotten, speaks volumes and more than a million words. It's probably the beginning of a massive change. She is phenomenal, and by far the main trump card of this extraordinary, simple and understated but devastating film that should be watched by everyone. It's a masterclass.
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9/10
Leaves you with a heartache. Brilliant execution.
swetalina-6860925 September 2019
Such brilliant performance by Shefali Shah. The frustrations that the character has been choking inside herself erupts out like a volcano. The act displays the helplessness that a woman goes through to get a shred of respect from the very family that she devotes her life to. And to see such patriarchal mindset percolating to the next generation is heartbreaking.
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8/10
Bitter truth about male entitlement...
samabc-3195217 October 2020
While Hillary, Akbar, Trump, drinks, laughters, relaxing creates the 'mahaul' (stage) of a living room and heat, cooking, running kids, filling up the trays for the living room takes over the kitchen .. this is an empirical fact of most Indian households during the get-togethers.. question is who is entitled to what ..
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10/10
Amazing!
kelkarjatin5 June 2020
This has to be one of the greatest short films ever made in our country. My god so many symbols, so many little nuances to portray the patriarchal mindset that we have. The ending will make you cry!
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10/10
JUICE : its a mixture of emotions
soumyalal230 July 2020
Powerful short movie with a solid message. Last scene will make you stunned.
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4/10
The subject deserves better
Horst_In_Translation2 September 2018
Warning: Spoilers
"Juice" is an Indian live action short film and despite the English title (probably to attract non-Indian audiences too) in the Hindi language. Writer and director of these 15 minutes is the still relatively young indian filmmaker Neeraj Ghaywan and the subject can be summarized here fairly quickly. It is about the discrimination against women in India, so it fits in well with the currently hot topic of behavior towards females in the light of the #metoo debate and it is no surprise that films scored millions of views on Youtube in under a year since its release, also from many many viewers outside the film's country of origin. The men are in the living room chatting like men do while the women are in the kitchen preparing meals for their men. Well, there are slight references to discrimination honestly, but I personally felt it was nothing really so severe that it deserves to be risen up against. Also the contents feel a bit bland. The women's talk about love marriage is okay and insightful at times, not always though, but letting the men focus on Trump stomping Hillary to the ground last year was not exactly the most creative choice to really make an impact. Completely aside from that, the whole scenario is one we see often, which isn't too bad. The women would have been confusd too had we seen a man join them in the kitchen, stay there and listened to their talks. And certainly it would have made an impact on what they were talking about as well, maybe even caused an equal moment of complete silence the way it does in the end here. Not as powerful as it tries to be. The temperatures and the air cooler are a solid inclusion though as everybody who has gone through a hot summer recently (the way we did here in Germany for example) can feel the women's sweating, especially with the cooking going on near them. So overall, the film has some decent inclusions and elaborates on a difficult subject that needs more (and better) movies made about it, but as a whole it falls flat and comes short in my opinion in what it is trying to achieve unfortunately. And on a completely different matter, we may want to talk about the ways in which women are treated in certain other parts in the world first, where an act like the female protagonist's here could have resulted in completely different consequences, perhaps life-threatening, but certainly far more grave than just moments of silence. All in all, a thumbs-down from me for this one. Don't watch.
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