I saw this about two weeks ago in the theater and dismissed it as pedestrian in all but one area. The 3-D, I thought was done in a new way (to this inexperienced viewer). A way that convinced me, in fact that after many decades in existence already, the technology was hitting a breakthrough moment and had a huge future yet ahead of it. My theory was then, and is now that this film started as an excuse to showcase an innovation in 3D animation. Probably made by computer specialists with little to no experience with narrative creativity.
No, these guys instead specialize in spatial creativity. And I gotta say that the experience in the world of this film stuck with me. It has changed me in a minor way. The way I think spatially has been permanently altered just so much.
Here's the deal. I've seen 3D just a few times, but to my experience, it had always been gimmicky. Fun, but gimmicky because the only trick anyone seemed to know was the push-objects-into-our-faces thing, which is merely a carnival ride, a novelty.
But this! Somebody here is using a much more profound approach. Instead of being merely prodded at, the viewers here have an entire world built around them architecturally. A strong feeling of occupying the same space as the characters is created. Movies are all about engagement, the deeper the engagement, the more we like them. This film demonstrates how 3D alone can engage.
There's a big future for the product highlighted in this advertisement.
No, these guys instead specialize in spatial creativity. And I gotta say that the experience in the world of this film stuck with me. It has changed me in a minor way. The way I think spatially has been permanently altered just so much.
Here's the deal. I've seen 3D just a few times, but to my experience, it had always been gimmicky. Fun, but gimmicky because the only trick anyone seemed to know was the push-objects-into-our-faces thing, which is merely a carnival ride, a novelty.
But this! Somebody here is using a much more profound approach. Instead of being merely prodded at, the viewers here have an entire world built around them architecturally. A strong feeling of occupying the same space as the characters is created. Movies are all about engagement, the deeper the engagement, the more we like them. This film demonstrates how 3D alone can engage.
There's a big future for the product highlighted in this advertisement.
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