"It's Love Again" is my second Jessie Matthews musical. After watching her previous merriment, "First a Girl"(1935), I wanted to see more of her work. And "It's Love Again" is every bit as spirited, frolicsome, and enthralling as that one. It is characterized by grand production values, lovely gracefully directed dancing numbers, and some agreeably enchanting songs - especially the title song, which for some reason I can't seem to forget, even though I've seen the film only once.
Ms. Matthews herself - a radiant, willowy, longed-legged radio soap star turned singer/dancer - is a joy to watch. The effortless way she dances, moves, or sings is quite astonishing, makes you wonder why she is little known. As in "First a Girl", "It's Love Again" features Matthews impersonating another persona, only to discover later her true self. Here, she is dancer, Elaine Bradford, who impersonates a mysterious, alluring British celebrity named Mrs. Smythe-Smythe who spends most her of time in India hunting tigers. Elaine jumps into the role in order to gain fame and impress the show biz manager Archie Raymond (Ernest Milton) of her true talents. The celebrity is concocted by Peter Carlton (Robert Young), a slack but fearless gossip columnist looking for a big break and falls in love with Elaine. Their romantic moments are marvelously sweet and endearing amidst the chaos of dancing and singing.
Victor Saville's direction has its occasionally polished slickness, with its penchant for large-scale, Busby Berkeley-like production numbers. The plot can get a bit tiresome as it proceeds - the constant obsession with Peter's invention Mrs. Smythe-Smythe is really trite and overdone. However, it doesn't get in the way of the glorious numbers and the charming rapport of Ms. Matthews and Mr. Young.
Though it scarcely turns up in some circles as far as I know - "It's Love Again" is worth seeking out if you haven't seen it already. Like so many of the best 30s musicals, you will ultimately be left with a feeling of utmost joy and ecstasy.
Ms. Matthews herself - a radiant, willowy, longed-legged radio soap star turned singer/dancer - is a joy to watch. The effortless way she dances, moves, or sings is quite astonishing, makes you wonder why she is little known. As in "First a Girl", "It's Love Again" features Matthews impersonating another persona, only to discover later her true self. Here, she is dancer, Elaine Bradford, who impersonates a mysterious, alluring British celebrity named Mrs. Smythe-Smythe who spends most her of time in India hunting tigers. Elaine jumps into the role in order to gain fame and impress the show biz manager Archie Raymond (Ernest Milton) of her true talents. The celebrity is concocted by Peter Carlton (Robert Young), a slack but fearless gossip columnist looking for a big break and falls in love with Elaine. Their romantic moments are marvelously sweet and endearing amidst the chaos of dancing and singing.
Victor Saville's direction has its occasionally polished slickness, with its penchant for large-scale, Busby Berkeley-like production numbers. The plot can get a bit tiresome as it proceeds - the constant obsession with Peter's invention Mrs. Smythe-Smythe is really trite and overdone. However, it doesn't get in the way of the glorious numbers and the charming rapport of Ms. Matthews and Mr. Young.
Though it scarcely turns up in some circles as far as I know - "It's Love Again" is worth seeking out if you haven't seen it already. Like so many of the best 30s musicals, you will ultimately be left with a feeling of utmost joy and ecstasy.