There are Columbo episodes, and there are Columbo episodes. For the most part, Peter Falk is consistent as the consummate Lt. Columbo, so what makes certain episodes shine are those who play in the role of his adversary. Robert Culp and Patrick McGoohan readily come to mind, as does Jack Cassidy, in his several (I believe three) appearances in various episodes, including this one. Cassidy never disappoints. He is cool and sly, often paying "left-handed" compliments to the good Lieutenant as the cat and mouse game ensues. Add to Cassidy's performance this great story and script, and you've got one of the classic episodes.
Review of Publish or Perish
