mitchbear Review of Beat the Clock

Beat the Clock (1950–1961)

Did the inclusion of a Black Family force "Hazel Bishop Cosmetics "to pull their Sponsorship?

[17 March 2007]

I began about a couple of years ago watching Kinescope repeats of Beat the Clock on "the Game Show Network". It brought back many memories from when I originally watched it live when I was a kid. One night, among the repeats, I notice the inclusion of an African American family as contestants. I was surprised, and I guess so were a lot of the viewers in the fifties. Because the only time you seen Black people on Television in the fifties, were ether-portraying servants, or Musical entertainers appearing on Variety shows. But I did thought it was interesting that "Beat the Clock" included an African American Family that I think on their next appearance on the show to continue with their stunts, they had no sponsor.... It was too bad, but understandable that "Hazel Bishop Cosmetics " pulled their sponsorship on the family's second appearance. But one has to remember that in fifties and into the early sixties, Television networks and their sponsors did not want to offend their racist Network affricates in the South. So any appearance of Black on Television then was nil.... But I have applause Bud Collier and the producers for being bold enough to take the risk to include a Black Family on the show at a time when Black were beginning to make progress in terms of respect and dignity in the media.