8/10
A Modern Spin on an Old Idea
14 January 2010
Warning: Spoilers
This film is destined to become a cult favorite thanks to its edgy delivery and clever use of Orwell's plot structure. The other reviews seem to not mention that understanding the true depth of this movie relies on being familiar with 1984 and its themes. In a way this movie IS the true 1984 since it tackles the dishonesty in consumerism which we are only now coming to grips with.

If being labeled "Orwellian" signifies a Totalitarian idea, than this movie deserves credit for whatever term future-people designate for a consumerist idea.

Following 1984 point-to-point, we are introduced to our protagonist as a true believer (and perpetrator), follow him through his discovery and internal dilemma, and then the eventual succumbing to the culture of the times (however unwillingly).

"How to Get Ahead in Advertising" is truly a thoughtful and clever piece, however wordy and hard to follow at times; appreciating it really does depend on how aware the viewer is of what is going on, and what it is trying to say about Consumerism's purpose and origins.
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