I seem to be in the minority of liking this picture. I saw it when I was 11 in 1980 when it was on TV. I recalled it thirty years later and decided to buy it on VHS on Ebay. I was figuring it would be embarrassing. I really liked it. It's a bit over the top like Airplane. It doesn't take itself too seriously, but has a lot of energy and momentum. Some of the dialogue suits my quirky sense of humour. Don Rickles was great as the toy company owner. I laughed out loud several times. There are a lot of people in this picture you've seen before from Happy Days, Laugh In, Batman, The Karate Kid, Grease, Welcome Back Kotter, TJ Hooker. None of the picture really seamed real. As in, nobody was typical. In a way, it all seemed so far fetched as to be true to life, or more real for the idiosyncratic details. Nowadays people write characters that seem the same from show to show. Everybody in this TV movie's a little quirky. Not for everybody, but I'm glad I own a copy.
Review of For the Love of It
