As the World Turns (1956–2010)
10/10
At Soap's last turn,lovers remembered As The World Turns: 1956-2010
16 September 2010
Created by Irma Phillips

September 17, 2010...........................

The final curtain falls down forever for the longest-running daytime serial "As The World Turns",which debuted as daytime television's first-ever half-hour serial premiering on CBS-TV on April 2, 1956. It continued to be an half-hour serial until November 28, 1975. On December 1, 1975,the serial expand to a full hour,making it the first soap in the history on television and the third daytime soap to make the transition. The first was "Another World". The second was "Days of Our Lives". When "As The World Turns",expanded to a full-hour in December of 1975,CBS moved the soap opera around during various time slots in order to face stiff competition from both ABC and NBC for the battle of daytime supremacy. In its 54 years on daytime television,"As The World Turns" dominated the daytime ratings for two decades,and even prompted a prime-time spin off "Our Private World"(which debut in 1965); introduced daytime television's first gay male character(Hank Elliott) in 1988 and won four daytime Emmy Awards for best show.

"As The World Turns" created some of daytime dramas greatest super-couples and from there had fans tuning in each weekday afternoon to see what happens next. From "Holden and Lily",to "Jeff and Penny", "Steve and Betsy","Luke and Noah"(who made history in 2007 by sharing to first-ever gay male kiss on U.S. daytime television),and "Tom and Margo",and many more.

But what made this hugely popular daytime serial stand out from the rest of the competition was the famous faces that made their mark on "As The World Turns". These actors went on to bigger and better things in their careers due to this show. From the list of actors included: Richard Thomas, Swoosie Kurtz, Mary McDonnell, Dana Delany, Meg Ryan, Marisa Tomei, Julianne Moore, Thomas Gibson, Amy Ryan, Parker Posey, Jason Biggs, John O'Hurley, Jordana Brewster, Gary Sandy, Joyce Van Patten, James Noble, Ruth Warrick, Gloria DeHaven, Lisa Loring, Kristanna Loken, Rebecca Holden, Lucy Deakins, Peter No one, Michael Nader, John Wesley Shipp, Linda Dano, Mark Rydell, Paul O'Keefe, Richard Roundtree, James Earl Jones, and many, many more.
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