Review of It

It (1927)
6/10
Shop Girl Nails The Boss
18 November 2010
Warning: Spoilers
The ubiquitous It which back in the Roaring Twenties was another name for sex appeal is apparently what Clara Bow had in abundance. How you could explain It or bottle It for mass consumption is still what people are trying to figure out. But whatever It was it certainly worked on Antonio Moreno.

Clara and friend Priscilla Bonner work in the store that is owned by Antonio Moreno. Both of them would love to marry the boss and be living on easy street. However Bow wangles a date with William Austin and they even meet Elinor Glyn who coined the phrase of "It". More importantly as she hoped Bow accidentally on purpose runs into Moreno.

However later on when a couple of nosy welfare workers get the idea that Bow is an unwed single mother they nearly upset all the plans. But It all eventually is put right.

According to the Citadel Film Series book, The Films Of Gary Cooper, Bow who was just beginning a hot and heavy involvement with Cooper after his breakthrough performance demanded that Cooper be in the film with her, however possible. The cast of the principal players was already set, but Gary agreed to take a small role of a reporter in which he's very noticeable in two scenes. Both of their next film, Children Of Divorce, would pair Cooper and Bow as the leads.

Clara Bow with this and a very few other films became the symbol of silent era sexuality. She did not handle the coming of sound very well. The actress in the sound era I could best compare her too would be Gloria Grahame, both had the same kind of sex appeal. You might say they had It.

Next to Bow the performance I liked best was William Austin as the perpetually partying playboy who has some really great expressions throughout the movie. Austin was quite droll in his role.

It is mighty tame stuff compared to what is seen today on the screen even in some G rated films. Still the indefinable It is a great showcase for the talent and sexuality of the Twenties original wild child, Clara Bow.
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