Review of Branded

Branded (2012)
1/10
Branded...0.5 out of 4 Skittles
8 September 2012
Branded should be shown at every film school across the country to aspiring screenwriters with dreams of one day writing that next great sci-fi classic as an example of what NOT to do.

The screenplay's character development is an absolute joke…not to mention the pathetic garbage in disguise as dialogue that spews out of everyone's mouth. Not sure in what world this is supposed to take place where people actually talk like these characters do. It's also funny and convenient how every plot point seems to happen at just the perfect time, like when the characters fall in love so suddenly, or bump into their boss at that oh-so-awkward moment while having sex in bumper to bumper traffic jam (a scene that would make Too Fast Too Furious proud). It's the kind of timeline cuteness and perfection that only happens in really dumb movies.

The acting is abysmal, but with written words like this it's hard to blame the talented cast. Max von Sydow (Minority Report, Shutter Island), Leelee Sobieski (Joan of Arc, Joy Ride), and Jeffrey Tambor (Arrested Development, The Hangover) must have needed to make a quick check, because it's hard to explain how they would get themselves tied up in this train wreck. However, lead actor Ed Stoppard (The Pianist, Joy Division) can't blame his troubles on the script. His overacting at every turn grows tiresome very quickly. Newcomer director duo Jamie Bradshaw and Aleksander Dulerayn screwed the pooch by not reigning Stoppard in.

If Branded were half as interesting as the catchy and energetic preview that first grabbed my attention then it could have been a great sci-fi pic. Sadly…it's not even close to what's advertised. Maybe that's part of the joke since false advertising and marketing brainwashing make up the film's weak theme. Branded is a major disappointment and an epic waste of time. And like most crummy commercials...it's very forgettable.

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