Review of Semi-Tough

Semi-Tough (1977)
Soft on the Inside
3 June 2013
Warning: Spoilers
The majority of Michael Ritchie's early films focused on the competitiveness and ruthlessness of a then contemporary United States. Be it "Downhill Racer" (1969), "Bad News Bears" (1976), "Smile" (1975) or "The Candidate" (1972), all his films during this period are explicitly about competition, American institutions and individuals who put their personal goals (and/or profits) before a team, community or group (or vice versa).

One of Ritchie's weakest films, "Semi Tough" is a shapeless and abrasive satire which focuses on the world of American Foodball. Ritchie takes aim at obsessions with winning, self-help programmes, health fads and the vanity and vacuity of the self-obsessed. His overall target, though, is a more generalised form of "self-improvement". American capitalism itself hinges on a certain unquenchable, existential lack. The consumer is always unfulfilled, always in need of completion, an anxiety which capitalism incessantly creates desires to exploit. Failures to attain contentment are then transfered back to the subject, leading to guilt and an escalation of transfered desires; maybe the next hit will bring completion.

Elsewhere the film watches as children of the 1960s struggle in their search for meaning a decade after vague promises of liberation collapsed. What they latch onto is essentially a New Age cult which mixes narcissism and individualism with corporate maxims. Other Ritchie themes are brought up - the costs and violence of winning, exacted on both winners and losers etc - but it all feels forced, Ritchie trying too hard to be the next Altman. Tonally, the film struggles to juggle comedy, satire and drama.

"Semi Tough" is criticised for being smug and abrasive, but that's understandable, considering it's populated by smug, abrasive and self-obsessed characters. The film would begin Ritchie's slide into more mainstream, forgettable territory. Robert Altman's similarly themed "HEALTH" was released one year later.

5/10 - Worth one viewing.
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