5/10
Sand, Sinew and American International
4 May 2014
Warning: Spoilers
DRIVE IN MOVIES, Saturday nights and American-International Pictures all contributed to the genesis of this particular genre of teen-age formula comedies. Extreme frugality, quick production schedules and the carefully calculated selection of casts, all made for an assured profit margin.

THE CAST MEMBERS, in particular, were a very important commodity in the success of one of these productions. The rosters were a mixed bag of the over the hill and the up and coming. Comic relief was supplied by the likes of Buster Keaton, Buddy Hackett and Don Rickles; but not in the same film. That would only serve to bloat budgets.

THE SERIES OF comedies featuring Annette Funicello and Frankie Avalon seemingly being eternally at the Beach,had essayed many a situation; when the idea struck someone that there could be a yet another installment of the Beach Saga. This time it would center on Muscle Beach and members of the Bodybuilding Fraternity.*

AS FOR THE 'plot', we can only say that it's paper thin and exists to move the action to the next set-up of gags. So, It rapidly goes from huge, sandy dance ensembles, to surfing, bodybuilding and to the obligatory bad guys. Nothing really "Classic", but at least mildly amusing, albeit old and obvious.

AS FOR THE handling of the Bodybuilding and its Practicioners, we must launch a formal protest.

WHILE THE ATHLETIC Activity known as Competitive Bodybuilding would make a definite move toward the mainstream with PUMPINHG IRON (1977), in 1964 it was still viewed as being a sort of sub-culture phenomenon. It was even less understood than today, with the Bodybuilders' being categorized as narcissistic, homosexual, muscle bound beach athletes.

THE HANDLING OF the participation weight men only added to any misconceptions that the public may have had. Moving mutely on command, the impression is that these strength athletes were intellectually the equivalent of a trained seal or that of a robot.

NOTE: Paramount Pictures' BACK TO THE BEACH (Paramount, 1987) neatly parodies this "genre" and even stars Annette & Frankie; as well as a slough of Guest Stars.
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