Hearkening BACK TO those Paleozoic days of 1950's television, this half-hour daytime entry was one in a very crowded sea of game shows on the networks. It was during this period that guys such as Jan Murray, Bill Leyden, Gene Rayburn, Alan Ludden, Jack Narz and Tom Kennedy all became household words; while holding Court over such entries as: IT COULD BE YOU, THE MATCH GAME, PASSWORD, DOTTO, TRUTH OR CONSEQUENCES, etc., etc., etc...........
SO ALONG CAME likable, personable funny-man, host Bill Cullen with now legendary Announcer, Don Pardo to give America's living rooms a daily dose of good, old fashioned haggling and horse-trading. The show had a certain fascination for all; be they 9 or 90, they all watched.
WHAT WE WATCHED here was essentially a showcase for all sorts of products new to the market. From household products to mew autos, they were all part of the daily orgy of merchandising that unfolded live and in living Black & White.
IN THE HANDS of pros like Mr. Cullen and company, the dramatically charged show was probably a far greater success than anyone had anticipated. Lasting from 1956 to 65, THE PRICE IS RIGHT would go into a brief hibernation; only to re-emerge in 1972 as a retooled, 60 minute version*. This new series is still going strong as we write this.
NOTE * The revamped show was at first called THE NEW PRICE IS RIGHT, but reverted to the original title after while.
SO ALONG CAME likable, personable funny-man, host Bill Cullen with now legendary Announcer, Don Pardo to give America's living rooms a daily dose of good, old fashioned haggling and horse-trading. The show had a certain fascination for all; be they 9 or 90, they all watched.
WHAT WE WATCHED here was essentially a showcase for all sorts of products new to the market. From household products to mew autos, they were all part of the daily orgy of merchandising that unfolded live and in living Black & White.
IN THE HANDS of pros like Mr. Cullen and company, the dramatically charged show was probably a far greater success than anyone had anticipated. Lasting from 1956 to 65, THE PRICE IS RIGHT would go into a brief hibernation; only to re-emerge in 1972 as a retooled, 60 minute version*. This new series is still going strong as we write this.
NOTE * The revamped show was at first called THE NEW PRICE IS RIGHT, but reverted to the original title after while.