Rainbow Studio is falling behind rival Paramount with their matinée star Rudolph Valentino. Studio head Adolph Zitz (Dom DeLuise) intends to find the next sex symbol for his movie "The World's Greatest Lover". He is surrounded by Yes men and gets violent whenever somebody disagrees. Rudy Hickman (Gene Wilder) from Milwaukee is filled with neuroses. When he gets nervous, he does one of three things. He either sticks out his tongue, gets hysterical laryngitis or mixes up his words. He gets fired again and decides to go to Hollywood with his innocent new wife Annie (Carol Kane) to win that Greatest Lover contest. Annie is tired of living with Rudy and leaves him in search for Rudolph Valentino.
There is one hilarious scene with Sex by the Numbers. It gets me every time. It's a great bit but the rest of the movie isn't that funny. Rudy Hickman is not a likable guy. The main problem is that he's so dismissive to his wife Annie. That is a real problem for him being the World's Greatest Lover. It's also tough to laugh with the guy.
There is one hilarious scene with Sex by the Numbers. It gets me every time. It's a great bit but the rest of the movie isn't that funny. Rudy Hickman is not a likable guy. The main problem is that he's so dismissive to his wife Annie. That is a real problem for him being the World's Greatest Lover. It's also tough to laugh with the guy.