This episode, early in the series, was a great help in setting up the tone of the show when it wasn't fully established. This episode had a few aspects of it. The first: Israel tourism, and the second: Peggy.
Firstly, the Israel tourism plot was a very interesting one. It truly sunk in that not even one of the advertising agents was either Jewish or knew enough about Israel to help. When Draper finally finds an old Jewish friend, he finds she does not know much about Israel. Later, it is strange when they begin an affair. This is only strange to me because earlier in the episode it seemed like she hated him. Perhaps this is meant to say something about the persuasiveness of advertising.
Secondly, Peggy comes up with a catchphrase, even though everyone thought she was just a secretary. While "basket full of kisses" isn't groundbreaking, it is very catchy and clever, if you ask me, and the agents recognize this, if they are quite surprised by her sudden ideas.
A very under toned episode of "Mad Men," and one that truly helped with exposition of the show.
Firstly, the Israel tourism plot was a very interesting one. It truly sunk in that not even one of the advertising agents was either Jewish or knew enough about Israel to help. When Draper finally finds an old Jewish friend, he finds she does not know much about Israel. Later, it is strange when they begin an affair. This is only strange to me because earlier in the episode it seemed like she hated him. Perhaps this is meant to say something about the persuasiveness of advertising.
Secondly, Peggy comes up with a catchphrase, even though everyone thought she was just a secretary. While "basket full of kisses" isn't groundbreaking, it is very catchy and clever, if you ask me, and the agents recognize this, if they are quite surprised by her sudden ideas.
A very under toned episode of "Mad Men," and one that truly helped with exposition of the show.