There are many problems comes with the gender inequality. We can observe in several fields that most problematic and universal one is sexual objectification of females. Besides the worldwide impact of female objectification in advertising, we view it in movies, too. Apart from the motion pictures, porn industry has been expanding all around the world. Due to this fact, different kind of fetishes can be seen and they can be assimilated as normal behaviors. "Riaru onigokko" is a brute criticism of how the female objectification and fetishism can be gone to extremes.
Female sexual objectification is viewing women as a desired object or toy - like in the movie- rather than an individual human being. According to feminist cultural critic Robert Jensen, the expansion of female objectification is because of the mass media and advertisement companies (1997). We see that women are shown weak and vulnerable to make objectification stronger. In the movie, men created a game to both making money on female sexual objectification and using females like a toy for fulfilling their satisfactions. No woman lives among the men's world. All women are seen as toys and nothing more. They act in a way that females can not have autonomy. Main characters of the game are always in danger. They act as an instrument of the game rather than having unique personality. They can be replaced by other women. These are the example of features for person objectification that are defined by american philosopher Martha Nussbaum (1995). Pornography also is an important case in the feminist discussions about female sexual objectification. Anti-pornography feminist Andrea Dworkin mentions that since men watch porngraphic content, women are seen as a mere tool for their purposes (1989).
In the movie, we see that school girls with their uniforms which is the most popular fetishism indicator among the Japan men. They use it in every movie whether in a sarcastic way or specifically to attract men. This is not only fetishism example in the movie. At the end of the movie, we observe that man is crazy about having sex with the game character. In Japan, they have virtual pop stars and people love them. Most popular one is Hatsune Miku who is a virtual idol. Thousands of Japanese people fill the concert area to watch holographic star. They bought special stuffs which are produced for Hatsune Miku. Cosplays of her are also made. With this example, witnessing for the virtual madness of Japanese people is an inevitable fact.
Lastly, adding one more discussion about the female objectification can be useful for understanding the outcomes of it. There is an objectification theory which is defined by Barbara Fredrickson and Tomi-Ann Roberts in 1997. Theory consists of the conclusions of female objectification. Women who experiences sexual objectification, think that they should show their bodies because of the mentality which defines body as an initial view. Adopting the problem in this manner creates bigger problems. Females start to see their bodies as objects which should be used to be served. That leads self-objectification. This self-objectification can be seen as an empowerment of females, however it led birth of "raunch culture". Encouraging sexual representations of women for the various platforms is the main understanding of the raunch culture. This is even especially promoted by women. Making nudity available in advertising is the most known example for the effects of raunch culture.
In conclusion, gender inequality is the reason behind the female sexual objectification. Females are used in different ways as a mere means by males. For some countries, cultures are formed with this mentality to ensure male dominance over females. Fetishm can be observed in different forms like we saw in the movie or in virtual popstar example. On the other hand, self-objectification is the result of female objectification in long run.
Female sexual objectification is viewing women as a desired object or toy - like in the movie- rather than an individual human being. According to feminist cultural critic Robert Jensen, the expansion of female objectification is because of the mass media and advertisement companies (1997). We see that women are shown weak and vulnerable to make objectification stronger. In the movie, men created a game to both making money on female sexual objectification and using females like a toy for fulfilling their satisfactions. No woman lives among the men's world. All women are seen as toys and nothing more. They act in a way that females can not have autonomy. Main characters of the game are always in danger. They act as an instrument of the game rather than having unique personality. They can be replaced by other women. These are the example of features for person objectification that are defined by american philosopher Martha Nussbaum (1995). Pornography also is an important case in the feminist discussions about female sexual objectification. Anti-pornography feminist Andrea Dworkin mentions that since men watch porngraphic content, women are seen as a mere tool for their purposes (1989).
In the movie, we see that school girls with their uniforms which is the most popular fetishism indicator among the Japan men. They use it in every movie whether in a sarcastic way or specifically to attract men. This is not only fetishism example in the movie. At the end of the movie, we observe that man is crazy about having sex with the game character. In Japan, they have virtual pop stars and people love them. Most popular one is Hatsune Miku who is a virtual idol. Thousands of Japanese people fill the concert area to watch holographic star. They bought special stuffs which are produced for Hatsune Miku. Cosplays of her are also made. With this example, witnessing for the virtual madness of Japanese people is an inevitable fact.
Lastly, adding one more discussion about the female objectification can be useful for understanding the outcomes of it. There is an objectification theory which is defined by Barbara Fredrickson and Tomi-Ann Roberts in 1997. Theory consists of the conclusions of female objectification. Women who experiences sexual objectification, think that they should show their bodies because of the mentality which defines body as an initial view. Adopting the problem in this manner creates bigger problems. Females start to see their bodies as objects which should be used to be served. That leads self-objectification. This self-objectification can be seen as an empowerment of females, however it led birth of "raunch culture". Encouraging sexual representations of women for the various platforms is the main understanding of the raunch culture. This is even especially promoted by women. Making nudity available in advertising is the most known example for the effects of raunch culture.
In conclusion, gender inequality is the reason behind the female sexual objectification. Females are used in different ways as a mere means by males. For some countries, cultures are formed with this mentality to ensure male dominance over females. Fetishm can be observed in different forms like we saw in the movie or in virtual popstar example. On the other hand, self-objectification is the result of female objectification in long run.