Review of Something New

Something New (1920)
6/10
Earliest Blatant Product Placement?
25 March 2019
(Flash Review)

Is this one big ad for a 1919 Maxwell automobile? Or a personification of car can be as nimble as a goat? The main character is the car who helps a man saving a kidnapped woman flee from the mean gun-toting men who chase them by horse. Also a good match up of literal horse power and car horsepower. This car does what a war Jeep was designed to do as it somehow and astonishingly drives over boulders, steep dirt hills, tall brush and just dreadful terrain while rescuing a damsel in distress. Amazing from a car from the 19teens. Sadly for how much I like cars, this actually became stale...too much of a good thing. Endless scenes of this car never getting stuck that it made you forget the main story. Oh well, it was ahead of is time for product placement in the movies.
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