Upon initially seeing the trailer, I thought it looked really good but after seeing them really push the marketing so heavily, I became worried the movie would be bad. My initial instinct was right though. It's so much deeper than what you'd expect, really delves into a lot of psychological issues with Gemma and Cady, both perfectly acted by the way. I expect to see Violet and her sister (Madeline McGraw from Black phone) be Oscar winners one day. There was so much more to this movie than a killer AI doll. It was genuinely entertaining with comedic spots to break up the dark. Can't wait for the sequel!