Review of I'm Hip

I'm Hip (2023)
7/10
Sweet little satirical jabs with energy via director Musker (Aladdin)
9 March 2024
"I'm Hip" strikes me as a little odd that it even got into contention for an Academy Award as a short film - I mean, technically it is, but it's also chiefly a music video, and for a song I'm not sure I'd hear outside of ambient background noise in that one guy's bookstore that only gets frequented when the guy's professor friend makes his class go inside - but this isn't to say it is bad exactly. It leaves a bunch of impressions regarding self-important Hipsterdom, and it touches on the now somewhat dated aspects (ie Hipsters frequenting French Art House cinema) and even those that have become hackneyed if not out of date (Macrobiotic diets, and here I am clutching my pearls, another reference).

Why I can't be that mad at something like this is because I just like John Musker's animation approach - yes, if it rings a bell the co director of Aladdin and Little Mermaid and Moana among many other Disney staples - that jumps and hops and pivots from one reference to the next, so the speed keeps it so you can't ponder how one joke may not be as gravy as another. Musker and his team also like quick throwaway gags and manage to pack in jokes in spaces that I would need another watch or two to get. So while this is anemic in story, it is bursting with jokes and a winking sense that anyone who takes themselves so seriously (and Middle Class life who needs that speed, Jack), and that's enough for four minutes.

So, for sheer entertainment and kinetic energy, this is probably (no definitely) better than at least one if not two or even three of the shorts that got nominated at the 96th Oscars. Am I that upset that it wasn't included though? I need to talk with my Java Cappuccino friend on the two hour line for the Movha Scones and $30 Flatbread before I get back to you on that.
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