Don is preparing breakfast. He set up a nice tray to take up to his wife Betty. As he goes up, he trips and falls, lying on floor brings back memories of his childhood, as memories flood to him, reliving the birth of a baby, that is supposed to be his brother, something that is not sot so. Later he is seen in bed with his wife. They talk about Joan Crawford, whom Betty thinks has not aged well, when she compares the actress to her own mother.
At the agency there is a meeting planned with the Israeli tourist board. They are thinking to model their campaign to attract visitors to their country, basing their motivation on the Sterling-Cooper work for Rio de Janeiro. The executives are excited to turn their famous spots to people that will feel they are in Europe.
Roger is surprised by Mona and his daughter Margaret. They stopped by on their way to a beauty salon where the young woman is going to have a haircut. Joan and Roger are seen next in a hotel room where they have had sex; he is wearing his boxer shorts and Joan comes from the bathroom wearing a slip and bra. Joan feels he has been too hard on the girl, to which he replies that he feels the past year has been one of the happiest of his life because of Joan has made the difference.
The junior executives are having a fun time making fun of the prospect of getting into the Israel account. After the meeting Don calls Rachel to discuss with her this new development, thinking she must have a valid point. They meet for lunch where she shows a bit of impatience with Don thinking he is asking her because she is Jewish, and wondering at the same time, if he does not know any other Jews.
Fred Rumsen wants to have a feedback from the women in the office on the Belle Jollie lipstick. For that, Joan takes the girls into a room with a one way mirror. The women are to try their favorite colors. Peggy sits on a corner never smearing any color to her lips. After the women leave there is a basket full of tissues that served to dry their lips. Peggy presents it to Fred calling it 'a basket of kisses' as each tissue shows a different color. The catchy phrase gives him a marketing idea, as he brings it to Don's attention.
Don arrives at Midge's place by surprise. He wants her at that moment, as it is clearly shown by the way he grabs her. While on an embrace, the doorbell rings. Midge goes to the door to find Roy. He came to take her to see a friend performing at the Gaslight. Roy proves to be an annoying thing for Don, who clearly had another idea for Midge and him.
The episode was written by Andre and Maria Jaquemetton, producers of the series. One of the themes from the chapter shows Roger's hypocrisy with the double life he leads. The other main idea that runs through this installment is the way ad agencies treated their Jewish clients, which also was hypocritical, at best. The waspish junior executives making fun behind the closed door of the Israel's campaign. Andrew Bernstein directed.
At the agency there is a meeting planned with the Israeli tourist board. They are thinking to model their campaign to attract visitors to their country, basing their motivation on the Sterling-Cooper work for Rio de Janeiro. The executives are excited to turn their famous spots to people that will feel they are in Europe.
Roger is surprised by Mona and his daughter Margaret. They stopped by on their way to a beauty salon where the young woman is going to have a haircut. Joan and Roger are seen next in a hotel room where they have had sex; he is wearing his boxer shorts and Joan comes from the bathroom wearing a slip and bra. Joan feels he has been too hard on the girl, to which he replies that he feels the past year has been one of the happiest of his life because of Joan has made the difference.
The junior executives are having a fun time making fun of the prospect of getting into the Israel account. After the meeting Don calls Rachel to discuss with her this new development, thinking she must have a valid point. They meet for lunch where she shows a bit of impatience with Don thinking he is asking her because she is Jewish, and wondering at the same time, if he does not know any other Jews.
Fred Rumsen wants to have a feedback from the women in the office on the Belle Jollie lipstick. For that, Joan takes the girls into a room with a one way mirror. The women are to try their favorite colors. Peggy sits on a corner never smearing any color to her lips. After the women leave there is a basket full of tissues that served to dry their lips. Peggy presents it to Fred calling it 'a basket of kisses' as each tissue shows a different color. The catchy phrase gives him a marketing idea, as he brings it to Don's attention.
Don arrives at Midge's place by surprise. He wants her at that moment, as it is clearly shown by the way he grabs her. While on an embrace, the doorbell rings. Midge goes to the door to find Roy. He came to take her to see a friend performing at the Gaslight. Roy proves to be an annoying thing for Don, who clearly had another idea for Midge and him.
The episode was written by Andre and Maria Jaquemetton, producers of the series. One of the themes from the chapter shows Roger's hypocrisy with the double life he leads. The other main idea that runs through this installment is the way ad agencies treated their Jewish clients, which also was hypocritical, at best. The waspish junior executives making fun behind the closed door of the Israel's campaign. Andrew Bernstein directed.